Organisations are amassing vast quantities of data from their own as well as third party sources, which brings with it a requirement for them to store, manage, clean, analyse and extract value from this Big Data. This has created a big business opportunity. Data analytics is rapidly becoming critical to business success and organisations – especially ones in data-intensive industries – are hungry for ways to interpret and create insights not immediately visible or simply impossible to find using traditional methods. Analytics focuses on finding these hidden threads, trends or patterns which may be invisible to the naked eye, but yield actionable, business changing insights.
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